Innovation Management Innovation Management is a combination of the management of innovation processes, and change management. It refers both to product, business process, and organizational innovation. Starting with a one day introduction, this can be enhanced by a 3-day more in-depth workshop followed by an in-house workshop and consulting effort to bring modern innovation management strategies and tools into your company’s daily routine. Innovation management allows the organization to respond to external or internal opportunities, and use its creativity to introduce new ideas, processes or products. It is not relegated to R&D; it involves workers at every level in contributing creatively to a company’s product development, manufacturing and marketing. By utilizing innovation management tools, management can trigger and deploy the creative capabilities of the work force for the continuous development of a company. Common tools include brainstorming, virtual prototyping, product lifecycle management, idea management, TRIZ, Phase–gate model, project management, product line planning and portfolio management. The process can be viewed as an evolutionary integration of organization, technology and market by iterating series of activities: search, select, implement and capture.